A multi-year engagement that spanned ongoing site support and a gift guide redesign
Responsibilities
Managed weekly content updates; defined reusable gift guide content structure to reduce design and development overhead.
Platforms
Salesforce Commerce Cloud
Role
Content Manager, Project Manager
The holiday gift guides were a huge driver for Dickies, but they wanted a model that gave the design team flexibility without necessitating yearly re-development.
I worked with the design and development teams to define flexible content assets using pre-defined rendering templates. I also used Confluence to document the build so the designers knew what was available to them.
We used this model to build separate gift guides for men and women, refresh the homepage, and create more seasonal gift guides without requiring additional engineering.