CMS selection and content model definition for 23 regional websites
Responsibilities
Led CMS evaluation and selection; worked with developers to define content model and map Shopify content to ContentStack destination components.
Platforms
ContentStack, Shopify
Role
Content Manager, Project Manager
The Steve Madden team had 23 independent regional websites across three main brands being managed by a mix of internal team members and geographically-distributed vendors. The content modeling helped them define and standardize content blocks across sites to increase oversight and standardization, and dramatically reduce QA and deployment overhead.